Brands that Scream Diversity: Nike Booming the Industry in more than just Athletics

They Just Did It!

We all know this brand as iconic, where its athletic apparel is booming and its innovation is endless. We know them as the shoe industry, with the fresh new kicks that never let you down. They are evolution. This is what we know; this is Nike. What we don’t know so much is, the constant strive for diversity they implement not only in their workforce, but in their brand as a whole. Nike focuses on apparel that is driven by diversity and differences within individuals as well as ads that express those things too. Nike is more than just a brand, they are more than just apparel, they are more than just shoes. Nike is revolution. Nike is Iconic.

Have you ever walked into a store, and simply said to yourself, “Dang, they have something for everyone.”? Well, this rarely happens, but at Nike, it happens all the time. Yes, they are focused on athletics, but more than just athletes shop there. Nike’s definition of an athlete is so broad and expresses no limits. They believe firmly that an athlete is anyone with a body. So they make apparel and items for anyone and everyone. They are the one retail outlet that I think I can honestly say do not discriminate, that I have had experiences with anyway. They are more than what you see at the forefront, and people recognize that.

Nike’s driving forces are authenticity, performance, and sustainability. These are the core values that Nike holds high to carry out the best product and organization that anyone knows to man. One thing that makes them so strong to every consumer, is their diversity initiatives. These are portrayed from bottom up, which make them such a stand up and stand out company. Nike implements programs such as Speak Up, that allows workers to share ideas with each other in an open and safe zone, as well as a program called NCourage, which is a set of employee networks for cultural awareness and community building. These programs allow Nike to completely advocate with the diversity they have within their company that leads to the diversity expression within their product and marketing.

Nike is the best of the best not only because of their competitive product and innovation, but because of all of what they bring to the table to back it up. From their top level, executive managers, to their associates, they display so much character and move towards action, that it is hard not to respect their brand and want to be a part of it. You see it in their ads, you see it in their product, you see it in their stores. They have more than just customers, but real, loyal fans. Nike screams diversity, and that’s why their organization scream success. Their trademark says "Just Do It" so they do just that.

Stay Ordinary!
~J